E-Business Management Essay Example | Topics and Well Written Essays - 2000 words

E-Business Management - Essay Example The highly dynamic and competitive characteristics of e-businesses offer to generate revenue streams in various ways. As Dave (2003) noted, â€Å"all electronically mediated information exchanges, both within an organization and with external stakeholders supporting the range of business processes†, organization needs improved e-business technologies in order to formulate a sustainable business strategy. Innovation among e-businesses usually occurs through new exchange and transaction mechanisms not found in traditional organizations. Due to lack of geographical boundaries, virtual markets are reachable to a huge number of people and products. It is also economically viable for firms to outsource their services quickly and cheaply to the developing countries. Over the last few decades, the dynamics of highly competitive global industry have forced organizations to rethink and re-evaluate the way they design competitive strategies in accordance with the fluctuating demand and d iverse technologies. According to Robert Grant (2005), â€Å"When the external environment is in a state of flux, the firm itself, in terms of its bundle of resources and capabilities, may be a much more stable basis on which to define its identity†. ... Strategic Application of E-CRM and E-Marketing According to Lee-Kelley, Gilbert and Mannicom (2003), â€Å"e-CRM refers to the marketing activities, tools and techniques, delivered over the Internet (using technologies such as Web sites and e-mail, data-capture, warehousing and mining) with a specific aim to locate, build and improve long-term customer relationships to enhance their individual potential.† The adoption of e-commerce has long-term impacts on business profitability. Larger customers reach and existing customers’ base has potential for increasing revenues. Additionally, electronic service greatly reduces the operational costs such as staff, transport and materials reducing the purchasing costs. It also helps to improve communication and relationships with workforce, suppliers and customers. Complex business processes get simplified and standardized increasing the speed of access to information. Integrated business processes improve reliability, accuracy and also shorten the delivery time. After the advent of World Wide Web, firms are using digital technologies such as intranets, extranets, online purchasing and e-government services to promote sales. Companies experienced increase in their stock prices by adapting to the internet. For instance, the web store of North West Supplies is online since 2002. In the first six months of website launch, the company had increased sales by ?20,000 through application of pay per click advertising. In order to reduce further advertising costs, the company redesigned its website and implemented Search Engine Optimization (SEO). The improvements in website design and marketing methods added to the NWS brand value increasing the annual turnover from ?250,000 to ?350,000. For

The Role of Social Media in Managing Customer Relationship Essay

The Role of Social Media in Managing Customer Relationship - Essay Example All strategies at social media are directed by five aspects. These main objectives which the businesses plan to achieve on the social media include becoming popular and visible to the customers, start engaging with the existing and prospect customers, acquiring media attention by engaging with bloggers and journalists, establishing a reputation which promotes word of mouth sales for the business and maximizing the overall sales of the business. All the set objectives are essential to be implemented and they become an essential tool for the business’ social media strategy success. 2.0 THE IMPORTANCE OF SOCIAL MEDIA IN MANAGING CUSTOMER RELATIONSHIP Social media is considered very important for business marketers and being a new phenomenon it is spreading widely as a business development platform. 2.1. SOCIAL MEDIA Social Media is a forum which facilitates interaction of social community and allows the sharing of various contents through different social community based applicat ions. It includes different forms which include blogs, social sites and videos etc (Kim and Ko, 2012). Gaining extensive popularity the business firms and governmental organizations have started using social media as an important communication tool. Social media based marketing requires comparatively less input and it is highly cost effective if managed properly. The claimed immense development of SM can be witnessed from the following statistics (Bosari, 2012): SM is used as a marketing platform by 94% of the businesses which have an organized marketing department. 60% of the marketers constantly devote their time in the development of the SM forum. 85% of businesses which use the SM platform have admitted that... This essay approves that since recent past messages were communicated to the public through press releases, advertisements and press conferences. Over the years, new methods and channels of communication are developed and social media is one of them. Social media is an active channel which is used for maintaining social society. Social media is considered very important for business marketers and being a new phenomenon it is spreading widely as a business development platform. This report makes a conclusion that the social community and advertising on the SM affects the consumers buying behavior. Based on the earlier discussion the customers carefully assess the ratings and reviews which have been given to the products or services this attracts the users and establishes their end buying decisions. The decision of the consumers to buy or not to buy the product is referred to as the purchase decision. From various studies it has been derived that the attitudes and the preferences of the consumers towards the Brand is detrimental to measuring the attitude of the customers. The purchase intention is based on the attitude of the customer which develops with the equity. The implications of this research clearly elaborate the significance of Social Media and its contribution in effectively managing customer relationship. From this report an assessment has been developed about the effect of Social Media on customer service, brand loyalty and purchase intention of the customers. It has been noted that worldwide social media is progressing.

Multi-family Affordable Housing Developments Research Paper

Multi-family Affordable Housing Developments - Research Paper Example Before analyzing several studies that indicate these findings, it is important to take a look at the background of the problem. At the dawn of the twenty-first century, the United States was in an era of previously unknown prosperity. Per capita income, stock prices and unemployment rates were at their best levels in the country's history; however, there was not enough affordable housing for those sectors of the population that needed it. Victoria Basolo wrote, â€Å"Because of cuts in federal spending on housing, paired with spiking home values in major cities due to the period of prosperity, those at the poorest end of the spectrum began to suffer† (445). Prices for rent soared; certainly, the poorest suffered the most as leases came up for renewal, which altogether led to a major housing affordability crisis (Basolo 451). According to Ma Thi Nguyen, â€Å"[a]stounding numbers of extremely low- and very-low-income households having 'severe housing problems'...spurred a plea to the building community to look beyond making a profit† (Ma Thi Nguyen 16). Another factor in this crisis was the opposition that began to build in communities throughout the nation toward the construction of new affordable housing units. ... What this meant that people who needed affordable housing were not able to find the shelter they deserved, even though they were willing to work hard and contribute to the economy. Before going into detail on some of the studies, it is worth taking the time to discuss the meaning of the term â€Å"affordable housing.† This can have many different connotations, but when it comes up in the context of the decline of property values and the â€Å"NIMBY† issue, the aesthetic considerations of the unit, or the physical structure, come into question. For those who oppose affordable housing, they think of it as a separate form of living space. However, within the academic community, when the term â€Å"affordable housing† comes up, it has much more to do with the ability of people to afford to live in that house. According to HUD, housing is affordable if a household does not have to pay more than 30 percent of yearly income to live there. This term has some fluidity, th ough, as there are people at many different points on the socioeconomic spectrum who pay more than 30 percent of their income for rent or mortgage payment, and so there must be some combination between that 30 percent line and having a low income. Several different types of studies have looked at this issue. The earliest studies that analyzed the effect of affordable housing on property values utilized a test versus control area methodology, and took place in the late 1980s. This paradigm involves finding neighborhoods that have units of affordable housing and comparing them with neighborhoods that are similar in terms of a number of characteristics but do not have affordable housing units. The relative property values are calculated to determine

Pathopyhsiology1 case senerio Essay Example | Topics and Well Written Essays - 250 words

Pathopyhsiology1 case senerio - Essay Example Hence, the nurse must try to convince Mrs. J about the severity of her (J’s) health status so as to end her smoking habit permanently and persuade her to take antihypertensive medications regularly. Cardiovascular conditions such as coronary artery disease, high or low BP, cardiomyopathy, and pulmonary hypertension can intensify heart failure. In order to intervene in the coronary artery disease, the nurse can ask the patient to mark his/her pain level on a 0-10 scale. In addition, the nurse may encourage coughing and deep breathing. Medication can be effective for low/high BP. In case of cardiomyopathy, the nurse should place the patient in a position that eases the patient’s respiratory efforts. The nurse must also record intake and output of fluids. For people with pulmonary hypertension, the nurse should provide supplemental oxygen and more diuretics. The nurse can collect necessary information from the patient in order to obtain details of the patient’s past habits. Finally, the nurse should continuously monitor the patient once a new drug is

Obesity among school-aged Native American Children in New Research Paper

Obesity among school-aged Native American Children in New - Research Paper Example The essay describes the Native American community in New Mexico in terms of its similarities and diversity in the wider American society. The paper also provides a variety of causes and reasons for the obesity epidemic among Native American young children. Finally, the paper suggests several intervention measures that can be implemented to abate the current obesity problem. Different stakeholders, including community and public health practitioners, need to come together with other state agencies to provide early interventions and treatment measures. Obesity among children is a significant health challenge in the US. According to the National Center for Health statistics (2009), the number of children suffering from obesity has more than doubled since 1980.According to the healthy people 2020 report (2014), the focus of improving the quality of life should be towards eradicating chronic diseases such as obesity. This paper discusses several multifaceted causes and solutions to eradicate this pervasive health problem. Childhood obesity in the US has hit epidemic proportions, putting children at risk for preventable chronic and acute medical complications. Children depend on adults around them in order to recognize several health hazards in their environment and respond to their health needs appropriately. The children go through several changes physically and emotionally as they continue to grow and develop (Healthy Kids New Mexico, 2014). This makes them a very vulnerable group, which requires great attention in order to be able to access better treatment and preventive measures. The changes they go through can predispose children to various health problems as well as affecting their social relationships with people around them. Most of the health problems resulting from obesity are associated with increased mortality and morbidity. Obesity also has a tremendous impact on the psychological development of school-aged children since it affects their

Cultural acceptance Essay Example | Topics and Well Written Essays - 750 words

Cultural acceptance - Essay Example The dish is a blend of the American tradition and the Chinese heritage. This made her celebrate her mixed culture, despite her white complexion. She describes her identity, as ‘My very existence is a mark of progress and a symbol of my country’. Cultural diversity appreciation creates a sense of pride and personal belonging. Cultural diversity in America as presented by Fong in her article presents different pros and cons. The demise of Fong’s grandmother is a reminder of the cultural appreciation that the family embraced especially through the ‘Thanksgiving dish’. The dish was so special in integrating the American tradition and the Chinese heritage, Fong and her cousins always enjoyed the dish and the meal was a true source of their heritage, she describes it as ‘the feast she prepared was always much larger’. The Thanksgiving acted as a reminder of the grandmother’s eleven grandchildren who would gather for the feast. The thanksgiving feast reminded Fong of the grandmother’s delicacy and not other common American traditional beliefs and practices. Fong’s description of her mixed racial affiliation depicts her belonging. She describes herself, as ‘I’m half Asian, half Anglo and completely American’. Despite the earlier discrimin ation against cultural affiliations, the picture has continued to change. The current crop of people has come to a point of celebrating cultural diversity and has been viewed positively especially, because of what the young generation has been able to learn in school. The government could rarely provide for people of mixed cultures but now the picture appears different. Fong could always indicate that she was Asian despite her mixed affiliations. Full embrace of Chinese culture is something that never came to happen for Fong. The fact that her grandmother never taught her father the Cantonese language, ate using

Religion and So-called German Christians Essay Example for Free

Religion and So-called German Christians Essay Religion continues to be one of the most influential forces in the world. It has been seen to provide great peace and harmony to believers, but it has also been the cause if not an actual reason for some of historys greatest wars. It can be used as justification from leaders of war, can it also serve as an instrument of resolution as well? Religion has come to be a much stronger force than any material incentives. It is far better at directing positive behaviour towards social betterment than any laws or physical force. For instance, Ghandi and Martin Luther King Jr conducted non-violent protests based upon religious beliefs. Religion can also be used to help bring people together as they are more willing to work together. By contrast, places that reject religion, such as Revolutionary France, communist Russia and China, or Nazi Germany are often very brutally oppressive. However, it is not always the case. For example, Iran: a country where religion is so prevalent is equally as oppressive as these countries. Incidentally, religion can be very dangerous because it can and has been used to justify horrific acts. Crusaders not only killed many Muslims, they also massacred many Jews and Eastern Christians in the process of attempting to win control of the Holy Land. Adolf Hitlers followers among them the so-called German Christians were believers in their Fuhrer. The Inquisition carried out its torture in the name of God. Religion should never be involved in politics because it can then be used as an instrument of control. However, in places where religion develops freely and people have free access to places of worship, it provides people with a sense of hope, praying serves as therapy and members of a congregation feel a sense of community and friendship. Some of the greatest works of art were created in the name of God. Furthermore, Woodrow Wilson suggested that a strong affinity exists between religious commitment and patriotism. Love of country, just like the love of God certainly inspires good deeds but not always. Furthermore, religion may have led to the creation of the worlds finest art, but it has also caused its destruction. Religion can be a source of extreme nationalism. In Christianity, Islam and Judaism, God is described as mighty warrior, just king and righteous judge. He apparently punished the unjust, the unrighteous and the disobedient. The idea that a nation is the instrument of Gods will has led to war and the subjugation of people viewed as ungodly. Fundamentalism clouds everything. There is a need to be right and superior, which develops an ego and once we fall foul to it, we are lost. Conversely, biblical commandments are the basis of Western ethical and legal systems. It has seen to teach us tolerance for people with other beliefs and opinions. Usually believers are more peaceful, law-abiding and tolerant than the non-believers in the world. Some people need it psychologically and without it may step to extremism such as suicide or anarchy. However, some live in a delusion and in a constant state of intellectual dishonesty. Some people, who are so far devout in their own beliefs, use them to beat other beliefs and religious groups into submission. Religions like Islam justify holy wars against the unfaithful, meaning those of other religions. This can also be seen in the violence of the crusades launched by Christians in the medieval period and by later wars between Protestant and Catholic. Religious conviction like the extremist Hindu groups against Christians and Muslims in India has paved the way for the terrorist attacks in New York City on September eleventh 2001. Religious clashes have led to some of the most heinous human behaviour in recorded history. Western states grew as a result of religion and religious philosophy. Western European and North American societies are still based on Protestant ideals of diligence, thrift and moderation. The very existence of theocratic state, proves that governments in these states are much more stable than regimes in secular countries because leaders are viewed as appointed by God. Political stability, in turn, leads to economic welfare. Despite this, Theocratic states become totalitarian regimes because they are based upon obedience to a ruler who is seen as Gods representative rather than a democratic constitution. They may be stable but they are not essentially concerned with their peoples welfare. By prioritising religious imperatives over economic development and by their intolerance of the questionable types who drive economic process states like Iran have become corrupt, authoritarian and poor. In conclusion, I believe that religion provides many opportunities and hope for those who have nothing else to turn to, it helps bring unity and sometimes peace into communities. However, I also believe that it has become a perversion of the redemptive message of Jesus, by so-called devout humans using their beliefs to ruin and destroy the lives of many others. I myself am agnostic and am very open-minded.